Tanning Dollars & Sense Salon Training

Tanning Dollars & Sense is Cal Tan's exclusive salon training program that was designed to help build a salon's business through effective business practices and increased lotion sales. It is the most comprehensive and effective salon training program in the tanning industry.

This comprehensive training program includes...

Employee Training Workbook – A hands-on, interactive workbook that helps train employees on indoor, outdoor and sunless tanning basics, California Tan's original 3-Step Systems, different types of tanning products, how to sell products and services effectively, and much more! Workbook includes self-quizzes at the end of each chapter to help with retention.

Employee On-line Training – NEW! AVAILABLE EXCLUSIVELY TO SALON PARTNERS! – A fast-paced, interactive on-line training program designed for new employees. The program covers tanning basics, California Tan technologies and original 3-Step Systems, as well as basic product knowledge. Employees learn at their own pace and complete three timed mini quizzes. Employees completing the program receive a free tshirt and product sample and have the opportunity to compete with salon employees from across the country to win cool prizes. The program also allows salon managers to review the training progress for all of their employees.

Selling S.M.A.R.T. Sales Training Video – The video is short, fast-paced and entertaining while demonstrating effective selling techniques, overcoming objections, creating add-on sales, and more. The demonstrations give employees a live example of selling techniques to use as a model for their own selling behavior.

Selling S.M.A.R.T. Advanced Training Video – This advanced selling video propels employees beyond the basics of selling S.M.A.R.T. This video helps employees determine a customer's individual buying style and teaches advanced selling techniques.

2007 Product Reference Guide – An easy-to-use reference that provides everything an employee needs to know to sell California Tan and Emerald Bay products, including an in-depth ingredient glossary.

Salon Owner & Manager Guide – A helpful tool that offers tips on understanding and improving lotion sales, hiring and employee retention, and analyzing operating ratios. Plus, there's a special section on training and coaching employees accompanied by guidelines on using the Tanning Dollars & Sense employee training tools.

Additional in-salon consultation, advanced sales training, and train-the-trainer programs are available to Salon Partners through regionally-based California Tan sales and training representatives.

For more information on training, including regional training opportunities, please call (800) SUNCARE.





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